#9 WE WANT SOMETHING NEW

 

New show formats, are what I feel, keeps the audience interested. We don't want to see the same thing every year: the typical runway show, the typical trunk show, or even the typical lookbook.

In 2006, Alexander McQueen took it to a new level for the debut of one of his collections in Paris. It wasn't just any fashion show. In the fashion show, McQueen displayed a hologram of Kate Moss. It was so nice how the hologram was spinning in front of the live audience and them just adoring the flowy garment she was wearing.

I feel like technology is the future for fashion. A lo of advisements in the fashion industry have been made through technology. For example, there are no fashion apps that provide trend updates, promos, and sales. It makes it more convenient for customers.

 

#8: Set Sight on a LookBook

A lookbook is a collection of pictures available to display models, photographers, a trend, or a designer's collection.

 

This is an advantage for fashion designers to show of their new line each season to their customers.

CHANEL PRE FALL 2012 LOOKBOOK