Post 5: Visual Merchandising

I wanted to take a different route on visual merchandising. Instead of going to the big city of lights for window displays, I deicided to go down Fulton street in Brooklyn to look at a couple of stores there. The window display in Rainbow is actually different from Forever 21 and H&M. Even though theses companies are all trying to appeal to an audience. They are trying to appeal to different audiences. Rainbows audience is more of an urban feel for a young teen demographic to a young adult demographic. Rainbow's apparel is priced a little lower than Forever 21.

 

Ahsley's is another brand I pass by on Fulton Street, in Brooklyn, occasionally. This company's target market is a woman of a more curvy, thicker shape. Their sizes run from 12 to 21. In the displays the store tries to grab the attention of their audience by having big signs conveying low price points and sales. Also, they have women of urban style displayed on a poster to let their customer know how great they would look in Ashley's apparel because the clothing is made for women of their sizes.